.US gives companies and individuals the opportunity to obtain a short, memorable domain name for their websites. People who have struggled to find an appropriate .com or .net domain can easily find a .US domain name that is easy to remember and that identifies their organization as American.

.US is the best way to establish an American address on the Internet. All U.S. residents, government entities, public service organizations, and businesses will be able to establish an American identity on the Internet with a short memorable domain name.

Market research has shown that .US names will be very popular with consumers for applications like email, digital identity, and personal web sites. Government and public interest organizations will use .US addresses to enable citizen-centric e-Gov applications and to serve the needs of the American people. Businesses will use .US domain names to promote themselves as American companies and to inspire consumer confidence and to encourage consumers to "buy American."

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